This article was published by MarketingSherpa as part of a case study they conducted about BuzzBuilder's innovative email messaging format. As part of the case study, BuzzBuilder tested several email campaigns with a Fortune 500 client. Read further to discover how this company's sales force was able to increase their response rate and lead generation efforts by an amazing 638%.
If you're in sales or marketing, you've noticed how difficult it has gotten to generate leads and appointments with target accounts. It takes twice as many calls to reach executives as it used to and there never seems to be enough time to keep a full pipeline.
What if there was a way to automate most of your lead generation and prospecting efforts? Imagine receiving a constant flow of leads while you were busy working on more important activities (like closing a sale).
Our main speaker, Jake Atwood, is the president of BuzzBuilder Pro. He’ll show you how his top clients are using BuzzBuilder, as well as other sales tools, to automate their sales efforts and fill their pipeline with qualified prospects. Jake was recently featured by Marketing Sherpa, an international marketing association, for the innovative ways he is generating leads for his clients. During the session, he'll share his proven formula and show you how to create your own Lead Generation Machine.
Imagine what more qualified leads could mean to the sales and marketing efforts of your organization.
Seating is limited. Register now to ensure your attendance.
What you'll take away:
Identify the stages of your sales process that could be automated
Discover the best tools and technologies for automating your sales efforts
Learn how to use email and other low-cost solutions for lead generation
From time to time, I come across new sales tools that are doing something innovative. In an effort to "spread the love" I thought I'd share a business networking website that caught my attention. It's called MyWay Interactive. I signed up for a free account this week, and I'm finding that it's easy to use and actually a lot of fun.
If you like movie trailers, listen to this BuzzBuilder trailer that one of our clients emailed us. We knew our clients were creative, but we were still blown away by how professional this sounds. Thanks for the support!
This article is courtesy of MarketingSherpa, from a recent case study.
SUMMARY: A long-term, strategic lead generation plan is essential for complex sales. But when market conditions change rapidly, you might find opportunities for ancillary campaigns that help address your customers’ immediate pain points.
Read how a telecommunications marketer responded to the credit crisis last fall with a campaign for existing customers. The five-week email series generated hundreds of thousands of dollars worth of revenue from products with a shorter sales cycle, and took home an Email Marketing Award at this year's MarketingSherpa Email Summit.
We at BuzzBuilder have been talking about this kind of approach to lead generation for a long time, and we like to give attention to companies who are getting it right.
Video is quickly becoming a mainstream medium for the internet. Just look at the popularity of sites like YouTube, and you'll quickly realize that video could also be an effective lead generation tool.
Video is still an emerging tool for lead generation, but I predict that within 3 years marketers will be sending out more videos than they send company newsletters or sales brochures. And as Google learns better way to allow people to search for video content, videos will start to show up more frequently in search results--driving more traffic to your website.
The big question is: How can you use video as a lead generation tool?
First, I'd recommend that you put videos on YouTube and several pages of your company website. Then, get the word out through email. I'll show you how to create a targeted email campaign and send the video to your entire contact database.
If you design your email message correctly, you'll find that a video email will often have more than 3 times the response rate of a normal, text only email message. There is also the "wow factor" when people receive an email with a video in it, since this is still not common.
Here are a couple ways in which you can insert a video inside an email message:
In today's economy, a lot of sales forces and marketing departments have had their budget cut. Meanwhile, they're being asked to generate more revenue than last year. There's good news, though: a lot of your sales and lead generation efforts could be automated, saving you both time and money.
Here are some of the ways you could use email to create an automated lead generation machine for your organization:
The concept of "Article Marketing" is growing in popularity as people realize that it can be a powerful (and free) way to create free website traffic. If you're not taking advantage of it, you're missing out.
I've been publishing articles and e-books for the past 3 years. As a result, it has driven thousands of visitors to my website and created several new clients. I should also note that being a published "expert" will build your credibility and allow you to potentially even raise your prices.
• A list of the best sites for publishing articles • Smaller, niche sites you can use to reach your target audience • How to drive a ton of traffic to your articles and your website • How to increase your PageRank and SEO with article marketing Click Here to read more...
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From time to time, I come across new sales tools that are doing something innovative. In an effort to "spread the love" I thought I'd share a 
This article is courtesy of 
Video is quickly becoming a mainstream medium for the internet. Just look at the popularity of sites like YouTube, and you'll quickly realize that video could also be an effective lead generation tool. 
In today's economy, a lot of sales forces and marketing departments have had their budget cut. Meanwhile, they're being asked to generate more revenue than last year. There's good news, though: a lot of your sales and lead generation efforts could be automated, saving you both time and money. 
The concept of "Article Marketing" is growing in popularity as people realize that it can be a powerful (and free) way to 