Tuesday, 16 December 2014 14:10

Audio: Cold Emailing Best Practices

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In this interview with Buzzbuilder CEO Jake Atwood, you'll hear about the latest tactics for using email to generate new business. 

Topics include:

• What are the best techniques for using email to set appointments?
• How do you stay out of the junk folder?
• What are the best subject lines?
• What call to action should you use?
• How long should your emails be?

What are the hottest trends in marketing right now? This infographic shows you new data about content marketing, blogging, email marketing, automation, mobile marketing, social media and more.  Did you know that using video on your landing pages will increase conversion by 80%? Or that Pinterest could be a more profitable site for you than Facebook and Twitter combined?

Take a look the infographic and see what you're missing!

PS: Share this with your marketing colleagues

By Matt O'Keefe

Meet Steve Gadlin. He appeared on the ABC reality show Shark Tank, where his small business received an investment from a billionaire and thousands of orders from TV viewers. His business? I Want To Draw A Cat For You. The orders? Crude cat drawings that cost almost $10 a pop. 

How did Steve sell 16,236 cat drawings for $9.95 apiece? Likability. His appearance on Shark Tank and the video on his perfectly demonstrates his family-friendly appeal.

No matter how long you've been in sales, these 20 statistics will change the way you sell. Discover little-known facts about top performers and learn how to become more effective and efficient in your sales process.

WARNING: People with a heart condition, weak stomach, or chronic ignorance should consult their doctor before reading.

Download this complete guide

Thursday, 06 February 2014 16:58

Video: The Social Media Trends That Will Dominate 2014

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With new social media sites appearing almost daily, do you know where to invest your resources in 2014? Watch this recorded webinar and hear predictions from the top Social Media Consultants. We'll also share our favorite automation tools for monitoring and engaging people via social media. Ultimately, you'll discover new ways to build your brand and generate leads.


Lead Generation isn't just the marketing team's responsibility anymore. Today's top salespeople are using the latest strategies for social media, email marketing and lead nurturing to fill their pipeline and generate appointments. In this recorded webinar, you'll learn how to become your own "micro-marketer" and create a lead generation machine that delivers a steady flow of qualified leads to you.

How does your website stack up against others when it comes to content, landing pages and conversion? What generates the most leads? Here are our favorite website marketing statistics that will help you convert more visitors into customers.

Do you know the best time of the day to cold call? Or how many cold calls you should make to a prospect before you give up? Did you know that Monday is actually NOT the worst day to prospect?

Here are 5 key statistics that will change the way you manage your prospecting activities:

Best Times To Cold Call

4:00 - 5:00 is best. The 2nd best time is 8:00 - 10:00. The worst times to cold call are 11:00am and 2:00pm.

Source: InsideSales.com and Kellogg School of Business

Monday, 11 November 2013 16:48

The Secret To Getting Found On LinkedIn

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In the days before dot coms (the dark ages) when we wanted to find a service provider, we'd open the Yellow Pages. Then Google came along and we'd search the web for potential vendors. Today, LinkedIn has become the place where we often search for resources.

Unless you've optimized your LinkedIn Profile, you might as well be hiding from your prospects because they won't find you. When people are looking for your type of solution, the secret to getting found is Keyword Stuffing. This is a little-known strategy where you "stuff" your profile with specific keywords that your prospects are searching for.

Generating leads from your website can be an expensive and time-consuming task. As your marketing team passes leads to the sales team, what's your follow-up strategy? Here are a few tips for maximizing your web leads:

Follow Up In 5 Minutes

study by InsideSales.com found that salespeople who follow up on a web lead within 5 minutes are 900% more likely to convert it into an opportunity. Whatever your process is for passing leads to salespeople, keep this super-productive 5-minute window in mind. 

A Parting Gift For You...

cold email cover 235

Cold Email Templates

Improve your prospecting emails and increase your appointments by as much as 634%