As sales and marketing pros, we usually don't get too caught up in the details. We prefer to focus on the big picture and the end results. But what opportunities are missed when we don't pay attention to certain nuances?
We know that sales can be a game of inches and the wrong words could cost us the deal. I was recently in a coffee shop restroom and I saw a sign that read "Baby hanging Station." Someone had scratched off the letter "C" in the word "Changing" and suddenly it became "hanging." It was only a single letter but it created a whole new meaning.
Think about some of the scenarios in sales where a single word could change the game. Here are a few examples: