weekly sales buzz blog

Where To Find Great Content For Lead Nurturing Campaigns

Where To Find Great Content For Lead Nurturing Campaigns

Instead of emailing your prospects and clients the typical promotional product information, why not send them a relevant article, white paper or video that will actually bring them value? It's much more interesting for the prospects, while showing them that you're thinking about their business.

The idea of "article marketing" is an emerging email marketing solution that many businesses are leveraging.

There are several resources on the internet that will help you find terrific content. Here is a short list:

Websites For General Articles

bnet.com
allbusiness.com
management-issues.com
articlesbase.com
articlesphere.com
allbusiness.com

Articles For CEOs and OWNERS

Inc.com
Entrepreneur.com

Articles for FINANCE

Forbes.com
money.cnn.com
CFO.com

Articles For HUMAN RESOURCES

HR.com
Shrm.org
Hrworld.com

Articles For SALES & MARKETING (INCLUDING TRAINING)

salesandmarketing.com
justsell.com
salespractice.com

You can also do a Google Search. Here are different search terms you can use:
_____ trends (example, HR trends)

_____ forum (example, CFO forum)

_____ blog

_____ articles

_____ free tools

_____ free resource

_____ tip

_____ guide

_____ issues

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No matter how long you've been in sales, these 20 statistics will change the way you sell. Discover little-known facts about top performers and learn how to become more effective and efficient in your sales process.

WARNING: People with a heart condition, weak stomach, or chronic ignorance should consult their doctor before reading. 

  • The best times to cold call and send emails
  • The part of your presentation that people remember most
  • How to increase your average deal size by 47%

 

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