I've noticed a trend that seems to be getting worse with the current economy: as marketers, we've become control freaks. Let me explain what I mean by giving you a few examples of what I've observed recently:
- A lot of marketers are creating sales materials and promotional flyers without asking for feedback from their sales force. Is this because they want all the glory for themselves?
- Several marketers who send email or direct mail campaigns want these communications to come from their marketing department instead of sending them on behalf of each salesperson. This gives them more control over the leads, but are there other motives?
- Most marketers don't have a blog for their website, but they still won't allow the sales team to create their own blog. Are they afraid of a little competition?
