Instead of emailing your prospects and clients the typical promotional product information, why not send them a relevant article, white paper, or video that will actually bring them value? It's much more interesting for the prospect, and it shows them that you're thinking about their business.
The idea of "article marketing" is an emerging email marketing solution that many businesses are leveraging.
There are several resources on the internet that will help you find terrific content. Here is a short lis:



The concept of "Article Marketing" is growing in popularity as people realize that it can be a powerful (and free) way to